We are very sad to share that we will not be reopening our Chapel Hill location. We appreciate each and every one of you that has supported us since we opened in Chapel Hill over seven years ago. We will never forget how warmly you welcomed us to the unique and awesome town of Chapel Hill. It was our honor to be the place you chose for your family events, game watch parties, group meetings and get-togethers of every kind.
I truly hope we can bring Tobacco Road back to you in Chapel Hill someday. For now, our focus and energy is on our other two locations (Raleigh and Durham).
I will share more details below because I think it is important and we owe it to those that have been so loyal to us.
We had to shut down right before our favorite (and busiest) time of the year, March Madness. This in itself would have been a massive blow but little did we know business for many months to come would almost completely disappear.
We, like so many businesses, have tried to adjust and get creative and slowly re-open safely. We tried adding delivery, family meals, online ordering and reaching out to neighborhoods and apartments with offers to entice people to order more. It just isn’t enough.
Safe re-opening has meant numerous additional costs, things like signage, single-use menus, added outdoor seating and added cleaning measures. But mostly, people just aren’t eating or ordering out “like normal” yet. In Chapel Hill, not surprisingly, a good chunk of our business depends on the University being in session. Although students are returning to campus, we know this year will be different in the foreseeable future and considering all of these factors combined, we just don’t see how reopening is possible.
It is for all of these reasons that we decided not to renew our lease in Chapel Hill.
Matt and Tami, who many of you know from our Chapel Hill location, will continue to work at Tobacco Road in Durham and Raleigh.
We know it is a few extra minutes down the road but we truly hope you will give us a try in Durham. Send us a message here and we will make you a reservation and ensure you have the best, safest experience possible.
Thank you again from the entire Tobacco Road family.